Digital strategy

Key activities

Stories related to Digital strategy

Team working informally on couches

Some questions to ask for context marketing success

Successful context marketing isn’t driven by technology alone—organizations also need to be strategically and operationally ready.

Intersecting rail tracks

The role of brand attributes in web design

Brand strategy and digital strategy are similar in many ways—they share the same goals, perspectives and tools—but because they live in different “worlds” the disciplines rarely cross paths.

Rakotz bridge, made of stone, in Kromlau, Germany

Being in balance

Great products can only be the result of a healthy dialogue between strategy, design and technology.

Content editor using Umbraco on a laptop

Why we use Umbraco

We have embraced Umbraco as one of our core technologies because it can effectively address the needs of the enterprise.

Symbolic face looking at symbols of communication and transparency

GDPR and a better digital experience

Step back from a compliance mindset to seize these three opportunities to strengthen your brand and customer experience.

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Three takeaways from Sitecore Symposium 2018

Didn’t make it to Symposium this year? Check out what caught our attention at the breakout sessions.

Juxtaposition of circuit board and aerial view of people

Put people at the heart of technical change

To reduce the risks of launching new technology, your team needs to be ready for new ways of working. Prepare to manage the change with these four ideas.

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