Asking the right questions
What are your goals? What can realistically be accomplished with the time and money available? Do you have the staffing to support this? How does this fit into the big picture? By working through the answers to questions like these, we are able to place our work in the broadest strategic context. And our clients, in turn, maximize return on their investment.
CTO for the CMO
As creators of digital marketing solutions, we know how important it is to bridge what can sometimes be a sizable gap between marketing and technology departments. It’s not just about speaking the languages of both marketing and IT; it’s also about understanding the challenges both groups face.
Knowing that leads to doing
It’s one thing to know what needs to be done from a strategic perspective, it’s another to take that knowledge and guide teams so they can execute effectively. We think the connection between strategy and execution is a crucial type of knowledge transfer. Designers and developers are briefed on the business rationale for their work—thus infusing strategy into every comp and line of code.