Content strategy

Key activities

Stories related to Content strategy

Symbolic face looking at symbols of communication and transparency

GDPR and a better digital experience

Step back from a compliance mindset to seize these three opportunities to strengthen your brand and customer experience.

Woman using a laptop, as she holds a cute dog that attentively looks at the screen

Eating our own dog food

What happened when we turned the tables and followed our own advice to redesign our website.

Illustration of abstract shapes suggesting the positioning of components on a page

Benefits of component-based CMS design

Conceptualizing a website as a flexible toolkit—rather than a set of pages—enables marketers and designers to continuously improve the web experience.

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