Content strategy

Key activities

Stories related to Content strategy

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GDPR and a better digital experience

Step back from a compliance mindset to seize these three opportunities to strengthen your brand and customer experience.

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Eating our own dog food

What happened when we turned the tables and followed our own advice to redesign our website.

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Benefits of component-based CMS design

Conceptualizing a website as a flexible toolkit—rather than a set of pages—enables marketers and designers to continuously improve the web experience.

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How to successfully manage a web content migration project

Discover the tips, tools, and techniques to maintain your sanity and launch on schedule.

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Durable wins 2022 Umbraco Award for Best Designed Site

The National Police Funding Database was also a finalist for “Best Editing Experience” and “Best Custom Solution.”

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Embrace the matrix: 3 unexpected ways a RACI can bring clarity and speed to your work

From staff onboarding to proposals and process documentation, the RACI matrix isn’t just for project managers.

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Most philanthropy websites miss these five opportunities

Doing social good starts with good communication, particularly on the web. Here are five ways philanthropies can communicate more effectively with their target audiences.

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Designing a better grants database

A collaborative process paved the way for substantial usability improvements and a tighter connection with the site’s overall content strategy.

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