Team working informally on couches

Some questions to ask for context marketing success

There is nothing new about the idea of context marketing—providing the right content to the right audiences when they need it.

What is relatively new are technologies like the Sitecore Experience Platform that enable marketers to deliver and measure personalized experiences at a relatively low cost.

But the technology alone can't get the job done. To be successful, organizations need to be ready in three areas to make context marketing a reality:


Strategy

Marketing strategy is the foundation that context marketing is built upon. Here are some important questions to consider:


Technology

CMS and email systems that make content marketing a reality sit within an overall system architecture. Ask yourself questions such as:


Operations

Being operationally ready to execute on context marketing requires having the right staffing and resources in place. Some question to consider include:

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