User experience design

Key activities

Stories related to User experience design

Intersecting rail tracks

The role of brand attributes in web design

Brand strategy and digital strategy are similar in many ways—they share the same goals, perspectives and tools—but because they live in different “worlds” the disciplines rarely cross paths.

Rakotz bridge, made of stone, in Kromlau, Germany

Being in balance

Great products can only be the result of a healthy dialogue between strategy, design and technology.

Symbolic face looking at symbols of communication and transparency

GDPR and a better digital experience

Step back from a compliance mindset to seize these three opportunities to strengthen your brand and customer experience.

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