User experience design

Key activities

Stories related to User experience design

Intersecting rail tracks

The role of brand attributes in web design

Brand strategy and digital strategy are similar in many ways—they share the same goals, perspectives and tools—but because they live in different “worlds” the disciplines rarely cross paths.

Rakotz bridge, made of stone, in Kromlau, Germany

Being in balance

Great products can only be the result of a healthy dialogue between strategy, design and technology.

Symbolic face looking at symbols of communication and transparency

GDPR and a better digital experience

Step back from a compliance mindset to seize these three opportunities to strengthen your brand and customer experience.

Woman using a laptop, as she holds a cute dog that attentively looks at the screen

Eating our own dog food

What happened when we turned the tables and followed our own advice to redesign our website.

Illustration of pages and abstract shapes representing taxonomy tree structures

A survival guide for managing enterprise taxonomies on the web

Using a common set of taxonomies on your website, regardless of where the content originates, is essential for users to find what they need.

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