Content editor using Umbraco on a laptop

Why we use Umbraco

We’ve been working with content management systems from day one, in many forms.

Back in the late noughties, it was just as common, if not more common, to “roll your own” as it was to work with a CMS platform. And we did, more than once. These were systems built around very specific requirements and not nearly as flexible as the solutions we build today, but there was content and it was manageable.

The thing about having built a few CMS yourself, is that it gives you insight into what working with a fully-fledged platform should look like. We generally build Umbraco solutions that are for the enterprise, and our insight helps us build the best possible solutions for our clients.

It wasn’t until the start of the next decade that we felt the need to explore working with CMS platforms. After brief forays with other systems, we quickly started working with Umbraco, and have embraced it as one of our core technologies. Since we have always worked primarily with Microsoft’s .NET Framework, it was a natural fit.

So much so, we became an Umbraco Gold Partner. As a matter of fact, this website is built with Umbraco. Yes, that’s right, we eat our own dog food.


Debunking some common misconceptions about Umbraco

Misconception 1: Umbraco is not an enterprise solution

Often people think of Umbraco as not suitable for the enterprise. Certainly, Umbraco doesn’t fit every scenario, but it fits lots of them, and capably. There are many high-profile, large-scale websites built with Umbraco. One example is the ASP.NET website which every .NET developer will have visited at one time or another.

Misconception 2: It isn’t scalable

Umbraco has gone to considerable effort to enhance the scalability of Umbraco. That effort cannot only be seen in the Umbraco Cloud offering, but also in the free core CMS available to everyone.

Misconception 3: It has limited functionality

There are also a plethora of packages available for Umbraco that enhance its functionality—workflow extensions, personalisation and email marketing, for example.


What we like best

More stories you might like

See all stories

Short Clock icon Story

Engineering and development

LinkedIn access tokens

A new access token can be obtained manually in just a few minutes, but at what point do these few minutes every 60 days add up to enough inconvenience to automate the task?

Team working informally on couches

Some questions to ask for context marketing success

Successful context marketing isn’t driven by technology alone—organizations also need to be strategically and operationally ready.

Intersecting rail tracks

The role of brand attributes in web design

Brand strategy and digital strategy are similar in many ways—they share the same goals, perspectives and tools—but because they live in different “worlds” the disciplines rarely cross paths.