Today’s content management and email platforms provide enormous flexibility to design and deliver content using highly customizable components. Within a single tool, users make decisions about content, design, analytics, and personalization—which demands a new approach to training.
Our training approach helps content editors, designers and marketers to broadly conceptualize how a system works. This understanding transforms the system from a rigid set of templates to a powerfully extensible set of tools for rapid iteration as marketing needs evolve.
New thinking, new tools
New technologies can introduce new processes and even entirely new roles in an organization. With each project, we work closely with clients to define training objectives that take into account their organizational strengths and weaknesses. We embrace video, personal training, classroom training, and webinars—whatever’s most cost-effective and complements the learning style of our clients. We strongly advocate for the creation of online style and user guides. They’re easily editable, always display up-to-date components, and can be quickly referenced long after the initial training phase is complete.