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An Agile approach for a best-practice Sitecore solution

Durable rebuilt PMI.org using an Agile approach delivering a best-practice Sitecore solution in 15 months, transforming PMI’s capacity for context marketing, marketing automation, and personalization.


Business case

Like many organizations, PMI is at the beginning of a fundamental transformation. It seeks to understand and meet the changing needs of their constituents and deepen their digital relationships with audiences.

PMI needed to evolve its website to become a highly flexible platform to understand user behavior, distinguish user segments, address user needs, and measure performance.

PMI also needed to further build internal capacity in both marketing and technology, as it sought to leverage the power of new digital marketing tools and maximize its return on investment.

Laptop showing PMI website

Our solution

Strategic

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Access to 9,000+ articles in the Learning Library was significantly improved by consolidating them into a single faceted search.

Technical

Operational


 

Results

Our Agile approach delivered a best-practice Sitecore solution in 15 months, transforming PMI’s capacity for context marketing, marketing automation, and personalization. In addition to increasing revenue-driving KPIs, PMI has reduced technical debt, lowered costs and improved efficiency.

Agility

PMI can better respond to business owners’ needs by rapidly building experiences with microsites, page rows/columns, and a library of content components.

Governance

Themes, editor permissions, and workflows introduce levels of governance.

Skills Refocus

Technical best practices and solution flexibility have refocused skill sets across the organization from development to context marketing.

Intelligence

Enhanced analytic capability gives PMI better understanding of customer demand. Article closing icon

Services provided

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Want to learn more?

We welcome the opportunity to share our perspectives on digital transformation.

Contact Peter Gassiraro at +1 917 336 6191 or peter.gassiraro@durabledigital.com.