Team planning a project with whiteboard

A long-term program of digital transformation

Durable helped PMIEF ensure its mission and vision are reflected on every page of its website through comprehensive strategic planning.


Business case

PMIEF is a rapidly evolving organization. Over the past five years, their efforts to provide project management curriculum worldwide have expanded significantly—including a grassroots campaign to teachers and parents as well as grantmaking to nonprofit institutions across three strategic themes.

As PMIEF’s programs have increased in scale and breadth, so has their content strategy. PMIEF needed greater flexibility for staff to efficiently make significant changes to their site’s content and design, as well as personalize messaging for specific audiences.

At the same time, the percentage of mobile users visiting the site continues to grow, and we identified many opportunities for the website to do a better job of serving them.


Our solution

Building a solid strategic framework

We worked closely with PMIEF to realize a comprehensive strategic underpinning for their digital presence.

First, we created strategy maps to draw through-lines connecting PMIEF’s broadest strategic aims to marketing objectives, down to specific digital goals for users. We also developed detailed personas to guide content creation and prepare for personalization on the new site. We associated digital goals with one or more relevant personas.

This work helped clarify and prioritize requirements for the web refresh project, and will also be used long-term as a roadmap to guide future activities.

Strategy map diagrams

Detailed strategy maps connect four high-level strategic themes to digital goals.

Improving the user experience

Detail of person viewing "My Resources" functionality on a phone

“My Resources” functionality was introduced to allow mobile users to save resources for future download on desktop devices.

A foundation for growth


Results

Within six weeks of launch, there were significant improvements across several key traffic metrics versus the same period the previous year:

Services provided

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Want to learn more?

We welcome the opportunity to share our perspectives on digital strategy.

Contact Peter Gassiraro at +1 917 336 6191 or peter.gassiraro@durabledigital.com.