Pernod Ricard

Background

Pernod Ricard is the second-largest wine and spirits company worldwide with sales in excess of nine billion dollars and has one of the most prestigious brand portfolios in the sector. Pernod Ricard relies on an extensive network of agencies, affiliates and a well-versed sales force to promote and sell their iconic Malibu, Kalúha, and Tia Maria brands.

To support this network, Durable designed and developed the Malibu-Kalúha International (MKI) Extranet, as the single, authoritative resource for complete, current and accurate information for all MKI brands. All brand marketing, sales information and assets can be found quickly and easily in an environment that captures the essence of the brands in compelling, exciting ways.