Peter Gassiraro

Peter Gassiraro

Managing Partner

New York

Peter leads Durable’s Client Services practice. He also runs our New York office. His background includes marketing research, branding, advertising and television and over 20 years of digital experience at a senior level.

Prior to joining Durable, Peter was Head of Interactive, U.S. for The Brand Union (WPP), one of the largest and best-noted branding firms worldwide, where he led all aspects of many interactive assignments for American Express, Hewlett-Packard, Ford Foundation and Pernod Ricard, among others. Peter also led Client Services in the U.S., was a member of the U.S. Management Committee and was a WPP Digital Advisory Board member.

Before joining The Brand Union, Peter was a principal and V.P. Account Director at Corsair, a digital agency in New York where he worked with clients that included Nabisco, Lexmark, Tishman Speyer Properties, Prudential Douglas Elliman, The Rockefeller Foundation, Insignia Financial Group, The NAACP and SushiSamba Restaurants. Peter also led Corsair’s User Experience Practice. Prior to Corsair, Peter was an Engagement Director at Maritz Performance Improvement Company, where he led large e-learning and sales force automation assignments for IBM and Nabisco.

Before moving into digital work, Peter was Executive Producer of a highly successful PBS cooking show and has an additional, thirteen years of advertising agency experience—last serving as V.P. Account Supervisor at Weiss/Watson (Omnicom) for clients such as Phillip Morris U.S.A., AT&T, Akzo/Nobel, Thomas Cook and Veuve Clicquot. Prior to Weiss/Watson, Peter worked at Jordan, McGrath, Case & Taylor (now Arnold NYC) in client services and marketing research on the Procter & Gamble and Miller Brewing accounts.

Peter attended New York University (Marketing) and is a WPP Maestro graduate.

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