PMIEF provides scholarships, resources, and training to empower people worldwide through project management knowledge.
33 no-cost learning resources available in 25 languages
74 scholarships and awards offered
168 PMI chapter liaisons worldwide
As PMIEF’s programs have increased in scale and breadth, so has their content strategy. PMIEF needed greater flexibility for staff to efficiently make significant changes to their site’s content and design, as well as personalise messaging for specific audiences.
At the same time, the percentage of mobile users visiting the site continues to grow, and we identified a number of opportunities for the website to do a better job of serving them.
We worked closely with PMIEF to realise a comprehensive strategic underpinning for their digital presence.
First, we created strategy maps to draw through-lines connecting PMIEF’s broadest strategic aims to marketing objectives, down to specific digital goals for users. We also developed detailed personas to guide content creation and prepare for personalisation on the new site. One or more relevant personas were then associated with each of the digital goals.
This work helped clarify and prioritize requirements for the web refresh project, and will also be used long-term as a roadmap to guide future activities.
29% increase in pageviews
21% increase in first-time visitors
143% increase in visits on mobile devices