PMI is one of the largest professional associations worldwide, with site users from every country around the world.
About 10K pages
Serves an audience of 3.3M users
Generates 120M page views per year
To do so, PMI needed to evolve its website to become a high-agility communications platform that could understand user behaviour, distinguish user segments, better address user needs, and measure performance.
PMI also needed to further build internal capacity and process within both marketing and technology spheres, as it sought to leverage the power of today’s complex digital marketing tools and maximise its return on investment.
PMI can better respond to business owners’ needs by rapidly building experiences with microsites, page rows/columns, and a library of content components.
Themes, editor permissions and workflows introduce levels of governance.
Technical best practices and solution flexibility have refocused skill sets across the organisation from development to context marketing.
Enhanced analytic capability gives PMI better understanding of customer demand.
63% increase in home screen hero click-throughs
9.1% increase in chapter membership
18.3% increase in new member conversion rates