The Durable and Ford Foundation team has worked together for over 10 years. The team is highly focused on content strategy as the primary driver of audience engagement across digital channels. The current website is the third major update of the foundation’s site that the team has worked on.
$472M in grants in 2016
11 offices worldwide
In addition to signaling a strategic evolution, it was essential to reflect the cultural shift taking place at the foundation. Walker’s vision for the Ford Foundation rejected the bureaucratic approach common in the philanthropic world, pushing the foundation to flourish as a vibrant, nimble organisation. To effectively convey this sense of dynamism, the IA and UX needed to be reevaluated.
The respondents, recruited from grantee organisations, were generally quite positive about the new site. Younger participants, in particular, embraced the site’s new approach as fresh, vibrant, and engaging:
...really cool for Ford, not what you would expect.
...visually friendly, it paints a picture and then gives you the narration you need in order to navigate.
The way it feels really open says something good culturally.