Durable Digital

Approach

Brand-centric

On the Web, a brand is articulated visually, verbally and through functionality. The way a brand is experienced in the digital world should be woven seamlessly into the overall brand experience. “Digital” — including social media and the full array of devices and platforms — plays a different strategic role depending on the brand.

Collaborative

Collaboration produces better results. Our entire organization fosters collaborative engagement internally, across geographies and with client teams and third-parties. Our processes and tools are designed to be easily understood and shared.

Technical

We demystify and guide the use of technology so that it can be strategically leveraged. Both front- and back-end engineering, executed with craftsmanship and the appropriate level of investment, result in highly cost-effective platforms from which to articulate brands for the long-term.


Capabilities

We lead projects from a strategic perspective through every phase - from planning and insight (including all forms of primary research and content strategy) to social media, information architecture, design, as well as front- and back-end engineering.

Strategy & Planning

  • Digital Marketing Strategy
  • Technical Strategy & Solution Design
  • Mobile Strategy
  • Audience & Stakeholder Research
  • Content Strategy
  • Project Management

Content & Design

  • Information Architecture
  • Interaction Design
  • Brand Design
  • Social Media
  • Editorial & Copywriting
  • Digital Installations

Technology

  • Front-End Engineering
  • MS.NET Engineering
  • LAMP Engineering
  • Flash (ActionScripting)
  • Mobile Applications (iOS, Android)